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Verticals

Offers and leads across verticals.

Every vertical has its own buyers, payouts, rules, and red flags. Here's where we work and how we approach each one.

Vertical 01

Insurance

Auto, home, health, Medicare, life, and final expense—data leads, calls, and clicks with consent captured and documented.

AutoHome & rentersHealth & ACAMedicareLife & final expenseCommercial

Insurance is one of the most competitive lead markets in the country, and one of the most regulated. We focus on high-intent shoppers, documented consent, and delivery that fits how your agents or call center actually work.

Formats

Exclusive and shared data leads, inbound calls, and click traffic.

Compliance Focus

Express written consent language and certificate capture, TCPA-aware contact practices, and adherence to CMS marketing guidelines for Medicare-related campaigns.

Vertical 02

Home Services

Roofing, HVAC, solar, windows, bath remodels, and more—homeowner leads filtered by geography, project type, and ownership.

RoofingHVACSolarWindows & doorsBath & kitchenGutters & siding

Home service buyers need homeowners in their service area who are ready for an estimate. We filter by ZIP code, project type, ownership, and timeframe so your crews spend time on real jobs.

Formats

Exclusive appointment-style leads, data leads, and inbound calls.

Compliance Focus

Clear consent and contact language, accurate service-area targeting, and no misleading claims about government programs, rebates, or savings.

Vertical 03

Financial Services

Debt relief, personal loans, credit, and mortgage—traffic and leads built for special ad categories and state rules.

Debt reliefPersonal loansCredit repairMortgage & refinanceTax reliefBusiness funding

Financial offers live under special ad categories on most platforms and state-specific rules on the ground. We plan targeting, creative, and disclosures around those limits rather than discovering them after a disapproval.

Formats

Data leads, calls, and qualified clicks.

Compliance Focus

Special ad category settings, required disclosures, no guaranteed approval or rate claims, and state licensing considerations communicated to buyers.

Vertical 05

Health & Wellness

Supplements, telehealth, fitness, and personal care—compliant pre-sell pages and offers without risky claims.

SupplementsTelehealthSkincare & beautyFitnessHearing & visionSleep & wellness

Health and wellness offers can scale quickly, and get disapproved just as fast. We build advertorials and landers that inform rather than overpromise, with clear disclosures and claims kept within what the advertiser can substantiate.

Formats

CPA offers, pre-sell pages, and direct-response campaigns.

Compliance Focus

Clearly labeled advertorials, FTC endorsement and substantiation standards, no before-and-after or disease claims, and platform health policies.

Vertical 06

E-commerce & DTC

Direct-to-consumer brands—purchase tracking, conversion APIs, and ROAS reporting you can reconcile with your store.

ApparelHome goodsGadgetsPet productsSubscriptionsPersonal care

For online stores, the gap between what ad platforms report and what the store actually sold can be huge. We close it with server-side purchase tracking, de-duplication, and reporting tied to order revenue and margin.

Formats

Purchase-optimized campaigns on social, search, and native.

Compliance Focus

Accurate pricing and offer terms, clear subscription disclosures, and honest reviews and endorsements only.

Vertical 07

Education & Careers

Career training, trade schools, and degree programs—inquiry leads matched to program availability and location.

Trade & vocationalHealthcare trainingDegree programsCertificationsOnline coursesCDL & transportation

Education marketing works best when prospects are matched to programs they can actually enroll in. We filter by location, program interest, and timing, and keep messaging focused on the program, not promises about jobs or income.

Formats

Inquiry leads and inbound calls.

Compliance Focus

No guarantees of employment or earnings, accurate program information, and consent captured for contact.

Vertical 08

B2B & SaaS

Software and business services—demo requests and qualified pipeline tracked from first click to closed deal.

SaaSIT & managed servicesPaymentsLogisticsProfessional servicesMarketing tech

B2B buying cycles are long, so last-click reports miss most of the story. We pass click and campaign data into your CRM so you can measure cost per qualified opportunity and revenue, not just form fills.

Formats

Demo requests, gated content leads, and qualified pipeline.

Compliance Focus

Clear privacy notices, opt-in management, and accurate product claims.

Lead Quality

What every lead goes through.

Consent capture

Clear consent language on the form, with certificates captured where applicable.

Validation

Phone, email, and address checks before a lead is delivered.

Filtering

Duplicate suppression, fraud and bot screening, and your custom filters.

Source data

Every lead carries source, sub-source, and click ID for quality feedback.

Ready When You Are

Working in a vertical not listed here?

Tell us about your offer, payout, and targeting. If it's a fit, we'll outline how we'd approach it.

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