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Results & Case Studies

How we approach real-world problems.

Tracking fixes, lead quality, policy cleanups, and placement-level ROI, explained from the problem to the plan to the measurable outcome.

InsuranceIllustrative

Auto insurance lead buyer: tying sold policies back to the source

The Challenge

A lead buyer purchased auto insurance leads from several sources but could only see cost per lead. Sold-policy data lived in the CRM with no link to campaigns, so budget went to the cheapest leads, not the best ones.

Our Approach

Click IDs and sub-IDs passed from ad to form to CRM record
Sold-policy status posted back to the tracker daily
Source-level reporting on contact, quote, and bind rates
Budget shifted toward sources with the lowest cost per sale

Leads with source data62% → 99%

Cost per sold policy−24%

Return / reject rate−38%

First 90 days · illustrative figures

Home ServicesIllustrative

Solar installer: placement-level ROI on native traffic

The Challenge

A solar company's native campaigns were reported as one blended number. Some publisher sites produced appointments; many produced only clicks, but nobody could see which.

Our Approach

Placement IDs passed through the tracker to each lead
Appointment-set postbacks from the installer's scheduling tool
Weekly block lists for placements without appointments
Bid increases on placements beating target cost per appointment

Unprofitable placements blocked180+

Cost per appointment−29%

Campaign ROI−12% → +21%

Over 4 months · illustrative figures

Financial ServicesIllustrative

Debt relief advertiser: a clean account after repeated disapprovals

The Challenge

A debt relief advertiser's social account had frequent ad rejections and limited delivery. Creative leaned on savings claims, and the landing page lacked required disclosures.

Our Approach

Account audit covering creative, targeting, and landing pages
Special ad category settings applied correctly
Creative rebuilt around education rather than guaranteed savings
Disclosures, business details, and privacy links added to the page

Ad disapprovals−70%

Qualified enrollments+33%

Cost per enrollment−18%

First 60 days · illustrative figures

E-commerceIllustrative

DTC brand: reconciling platform ROAS with real store revenue

The Challenge

A direct-to-consumer brand's ad platforms reported strong ROAS, but store revenue didn't match. Browser-only pixels missed purchases, and some were counted twice.

Our Approach

Server-side conversion API with event de-duplication
Order value and margin passed with each purchase event
Blended ROAS reporting reconciled weekly with store data
Budget reallocated from over-credited campaigns

Purchases matched to source+27%

Duplicate conversionsEliminated

Contribution margin on ads+15%

Over 3 months · illustrative figures

The Common Thread

What better results have in common.

Accurate tracking

Real conversions and revenue, not pixel estimates, guiding every decision.

Quality filters

Fraud, duplicates, and unqualified traffic removed before they cost money.

Policy discipline

Pages and creative built to stay live instead of getting flagged.

Steady testing

Small, measured improvements that compound over time.

Ready When You Are

Want to see what's possible for your offers?

Every business is different. Let's look at your goals, data, and budget and talk about realistic expectations.

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